Outliers and The Rockefellers Habits Essay Example | Topics and Well Written Essays - 500 words

Outliers and The Rockefellers Habits - Essay Example This is evident by the way he has intensified research and development in the company as well as the intensive marketing strategies that he has put in place. As a result of his hardworking aspect, he has served in several senior positions such as general manager of Coca-Cola Central Asia and Turkey prior to becoming the CEO (Gladwell 27). Kent is innovative. This has enabled him to diversify the company products based on the market needs. Additionally, the CEO has established an expansive research and development that has ensured that the company brands meet the international standards. In this way, the products are acceptable in all countries. Fifthly, the CEO is academically qualified. Based on the size of Coca-Cola Company, it is imperative to note that the skills that Kent gained while in Tarsus American College, University of Hull and Cass Business School in London have significantly enhanced his performance making him successful. Coca-Cola is focused at developing its employees. In this regard, the company has provided ample opportunities that ensure employees undertake part time studies thus enhancing their skills. For example, the company has established Coca-Cola University that is focused at talent development as well as leadership enhancement. Another notable handful rule of Coca-Cola is to increase productivity. Despite the stiff competition in the soft drink industry, Coca-Cola has undertaken extensive marketing strategies with an aim of putting at bay its rivals such as Pepsi. As a result, the company revenue has continued to increase thus making it one of the most profitable companies in the world. Coca-Cola is also aimed at product diversification to meet the needs of its customers in the international market. Under the strong leadership of Kent, Coca-Cola has launched more than 500 brands thus making its sales to be high in all regions. Through such wide range of products, the company has attracted a large network of